LinkedIn Persona is built for people who post on LinkedIn under their own name — founders, salespeople, consultants, individual operators. It’s a separate onboarding flow from the business Site product because the inputs are different: your personal profile, your audience, the operators in your niche you respect, and posts you’ve actually liked.
How a Persona gets set up
The persona onboarding wizard captures eight things across short, editable steps:
- Profile URLs — your LinkedIn, optionally a company page or personal website.
- Role & audience — what you do, who you’re trying to reach.
- Auto-fill from public profiles — Perplexity reads your public LinkedIn signals (headline, recent topics, tone signals) and pre-fills the next steps. Optional; skip if you’d rather fill manually.
- Goals & tone — what you want LinkedIn to do for you, and how you want to sound.
- Profiles you admire — up to 10 LinkedIn accounts whose style you’d like to learn from. We never copy their text — only abstracted patterns.
- Posts you like — paste 3–5 post URLs or pasted post bodies. The more we have, the better the playbook.
- Review — quick confirmation of everything before we write your first post.
- Account — email + sign-in.
What LocalAmp Persona does that ChatGPT doesn’t
A blank chatbot prompt produces generic platitudes. LinkedIn Persona starts with four things ChatGPT can’t see:
- Your actual role, audience, and goals.
- The structural patterns of high-performing posts in your specific niche (extracted from operators you admire — never the actual phrasing).
- Your real experience and opinions, captured during onboarding and grown over time as you edit drafts.
- A Persona Proof Layer that forces every post to anchor in something real about you — not motivational filler.
The output reads closer to “you on a good writing day” than “AI-generated.”
Different from LinkedIn for businesses
If you want posts for your company’s LinkedIn page — drawing from your business website, services, and local-market context — that’s the LinkedIn for businesses product. It’s a separate onboarding entry point and uses your business Site as the source.
The two can run from the same LocalAmp account.
Future direction
Personal LinkedIn is treated as a separate product line from the business generator on purpose. Future packaging may extract Personas to a fully standalone primitive (separate billing, separate workspace, separate plan SKU). Today, Personas live inside the existing Site infrastructure with namespace-isolated personal-brand fields — invisible to you, but it keeps the future extraction path clean.